Over the next few days, I'm going to take a step back from building new features and will focus on improving current ones.
I have a feature called "Rules Extension" where users can set rules to auto-categorize their transactions based on certain attributes. When someone enables this extension, I originally dropped them on the rules page. Only 25% of people dropped on this page go on to create a rule 😩
Now, I provide a walkthrough of the feature and guide the user on how to set up and run their first rule. (see video)
Hopefully, this improves my conversion from 25% to at least 50%.