Search Ads Popularity (#SAP) shows how often users search for a particular keyword.
Higher popularity means more traffic but also more competition.
- High popularity: High traffic, but tough competition; ideal for established apps with resources.
- Medium popularity: Balance between traffic and competition, good for growing apps.
- Low popularity: Suitable for niche keywords with lower competition and traffic.
- Below 5: Popularity is unknown.
Tip: Start with low-popularity keywords for new apps, then shift to medium as you grow. Established apps can target high-popularity keywords for maximum reach.
Read more: http://aso.dev/aso/keywords/#sap
